Mon 22 July: It’s race week! After a five-week mid-season break, our client, the British Touring Car Championship (BTCC), is back on track this weekend. Croft Circuit in North Yorkshire is the venue as the second half of the 2024 season begins and, having won five of the past nine races, Championship leader Jake Hill will be hoping to continue his fine form.
Also looking to extend a rich run of returns is our client Patrick Heuzenroeder – the 18-year-old Australian racing driver competing in the GB3 Championship. ‘The Racing Kelpie’ is back in Britain after three consecutive events in mainland Europe – at Circuit de Spa-Francorchamps, Belgium, the Hungaroring, Hungary, and Circuit Zandvoort, Netherlands. Having finished in the top five in four of his past five races, culminating in his first podium finish in the weekend’s third and final race at Zandvoort a fortnight ago, Patrick heads to Silverstone with a spring in his step.
It is also Olympics week as the 2024 Summer Games begin in Paris, France, on Friday. To mark the event, our client EventR – the app designed by a team of software developers led by the former Formula 1 team principal Otmar Szafnauer, its aim being to simplify team travel – today launches the ‘EventR 11’ – 11 Team GB athletes to whom EventR will be wishing ‘good luck’ during the Olympics. As a British company with sport at its heart, EventR champions innovation and the 11 athletes have inspired their team. Throughout the Games, we will be highlighting their amazing stories and showing you how EventR enables you to embed their event schedules into your personalised travel itinerary so as to ensure that you never miss a minute of the action in Paris. Rower Georgie Brayshaw and skateboarder Sky Brown are revealed as the first two EventR 11 athletes.