Diagonal Comms to partner ground-breaking team travel provider EventR

Diagonal Comms, the communications and content agency founded by experienced motorsport comms chief Matt Bishop, today announces a brand-new partnership with EventR – the leading provider of innovative team travel planning solutions devised by former Formula 1 team principal, Otmar Szafnauer.

EventR empowers teams across industries to simplify the complexities of group travel coordination. Developed by Soft Pauer – the creative force behind innovative digital solutions in F1 – EventR is committed to revolutionising the way teams plan and coordinate their journeys by providing efficient and user-friendly solutions.

The EventR Team app offers a comprehensive suite of features designed to enhance efficiency and collaboration. Fully personalised shared itineraries updated in real-time help the app eliminate the need for paper documents. In addition, EventR’s integrated chat function fosters real-time collaboration, allowing team members to discuss plans and make adjustments on the move.

EventR Coordinator Hub provides administrators with robust tools to manage team travel effectively. From budgeting and expense tracking to comprehensive environmental, social, and governance (ESG) reporting, the Coordinator Hub empowers organisations to streamline their travel operations and drive greater efficiency.

Diagonal Comms’ turn-key communications/PR and digital/social media solution will include mainstream media outreach and a targeted social media campaign to increase EventR’s brand awareness and user base.

Matt Bishop (Managing Director, Diagonal Comms)

Matt Bishop (Managing Director, Diagonal Comms) said:

“We at Diagonal Comms are delighted to have been chosen by Otmar Szafnauer to work with him and his team on the launch and ongoing promotion of EventR. Travel is something that everyone does – for business and/or for pleasure – and EventR is an innovative app-based system that simplifies the process. Indeed, we now use it ourselves.

“EventR will benefit business travellers and holidaymakers alike – and where it will really pay dividends is with the complex and time-consuming process of companies moving their people all over the world. In particular, for any organisation engaged in the business of global sport, EventR will be hugely beneficial. EventR is already being used by a number of motor racing teams, for example, and they report that it is saving them not only time but also money.”

Otmar Szafnauer (Chairman, Soft Pauer) said:

“Like all of us at EventR, the team at Diagonal Comms has first-hand experience of working and travelling within large groups all over the world at the highest level in sport. I have known Matt [Bishop] and have seen his brilliant work in Formula 1 up close for many years. It was clear from the very start of our discussions about EventR that he and his team believe in the app and what we are trying to achieve. Travel is the lifeblood of an efficient team and Diagonal Comms’ expertise, plus authentic and targeted storytelling, will help EventR revolutionise the planning and coordination of events throughout the world of sport and beyond.”

Otmar Szafnauer (Chairman, Soft Pauer)

About Diagonal Comms

Founded in June 2023 on its principals’ unrivalled experience in general sport, motorsport and automotive, Diagonal Comms delivers strategic, sophisticated, authentic, effective, media-savvy, no-nonsense communications based on peerless expertise and a passionate commitment to understand, and deliver against, our clients’ challenges and objectives.

With a rich and varied 30-year career in top-tier motorsport, including extensive journalism experience, followed by senior leadership communications roles within McLaren’s and Aston Martin’s Formula One operations, Matt Bishop has carved out a reputation as an immensely capable strategist and communications expert, with considerable hands-on experience of crisis communications management.

He is also a passionate advocate and ambassador for diversity, equity, and inclusion, since he was one of the founders of W Series, the women-only single-seater racing championship, and is a founder ambassador of Racing Pride, which was established in association with Stonewall and seeks to support and further the rights and interests of LGBTQ+ people in motorsport generally.

About EventR

EventR is a service to allow teams to collaborate over logistics and travel. First released in January 2024 worldwide, it is available on iOS, Android, and web. More information: Click Here

For more information, please contact:

Matt Bishop, Managing Director, Diagonal Comms: matt.bishop@diagonalcomms.com 
Joe Downes, Business Director, Diagonal Comms: joe.downes@diagonalcomms.com
Gerren Scapens, Account Executive, Diagonal Comms: gerren.scapens@diagonalcomms.com

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