Last week, four members of the Diagonal Comms team travelled to the Silverstone Museum to capture social media and video content for our client, the British Touring Car Championship (BTCC), at NAPA Racing UK’s 2025 season launch. The reigning teams’ champions revealed striking inverted colourway liveries for their BTCC and MINI Challenge UK squads, and provided the opportunity to catch up with their drivers and key personnel.
NAPA boasts a strong four-car line-up in the BTCC this year, opting for consistency by retaining the same squad they ran in 2023 and 2024. Four-time BTCC champion Ash Sutton will be looking to rediscover his dominant 2023 form, which saw him claim 12 wins and the title. Meanwhile, Dan Cammish, who finished only 19 points behind the 31-year-old last year, will be aiming to shake up the hierarchy within the team and overhaul his proven championship-winning teammate. Dan Rowbottom is hoping to bounce back from a tough 2024 season where he finished 11th in the standings, while Sam Osborne has his sights set on the Jack Sears Trophy this year. All four drivers attended the season launch alongside NAPA’s expanded MINI Challenge UK lineup of Lewis Selby, Jamie Osborne, Cam Richardson, and Alex Solley, who are set to fight for title glory this year in their respective championships.
Our BTCC media team started its operation at the Silverstone Museum with a series of interviews with NAPA’s drivers conducted by social media manager Libby Redman. Armed with mirrorless Sony cameras and professional-grade RODE microphones, videographers Owen Hudson and George Brabner captured the drivers’ thoughts on their new liveries and suits, and recorded their expectations for the 2025 season which gets underway at Donington Park on 26-27 April. These interviews formed critical elements of our core deliverable from the event – a long-form YouTube video that offers BTCC fans a unique behind-the-scenes view of the launch. The BTCC YouTube channel is receiving significant emphasis in 2025 as a valuable route to engage with the BTCC’s audience and forge deeper connections with fans.
In the build-up to the reveal, our team was busy capturing opportunistic content around the Silverstone Museum, which offered the perfect backdrop for the NAPA launch. The museum had three historic touring cars on display – a Rover SD1 Vitesse which won the 1983 Tourist Trophy with Steve Soper and René Metge behind the wheel; a BTCC-spec Honda Civic driven by Gordon Shedden (who will be returning to the championship in 2025 with TOYOTA GAZOO Racing UK) in 2011; and a Ford Sierra RS500 Cosworth driven by Dick Johnson in 1987 and 1988 in the Australian Touring Car Championship.
As the NAPA drivers pulled the covers off their 2025 challenger and revealed its striking yellow and blue livery, our team distributed a press release and published a story on the BTCC website detailing the reveal, and coordinated social media posts showing off the team’s new look. From the museum, our team published a stream of photos and videos across the BTCC’s social media channels which gave fans an immersive view of the launch, and our videographers captured NAPA’s drivers engaging with the event.
Our team aimed to complement NAPA’s coverage of the launch with a behind-the-scenes perspective designed to forge deeper fan connections in the build up to the 2025 season. As a result, we shifted our focus towards conducting sit-down interviews which would give the BTCC’s growing audience a unique insight into NAPA’s operation. With two cameras and a key light set up in the museum – and the stunning red Ford Sierra RS500 Cosworth in the background – we sat down with NAPA’s chief engineer, Tony Carrozza, and the designer of the team’s new liveries, Samuel Harrison.
Our team asked Carrozza to shed some light on the technical changes that have been made to the BTCC in 2025, and provide an insight into how they will affect the cars. He discussed the groundbreaking introduction of 100% sustainable fuel, the removal of the hybrid system and the resulting decrease in the cars’ weight, and the team’s development of their Ford Focus ST under the bonnet. This gave fans advanced insight into what goes on during the off-season. Meanwhile, Harrison explained the creative process behind NAPA’s livery and how he worked with the team to produce a stunning set of paint jobs, race suits, and driver helmets.
No event spent with the NAPA Racing UK squad would be the same without some light-hearted fun and games. To exploit their drivers’ personalities, we took Sutton and Rowbottom to the Silverstone Museum’s Scalextric circuit, and the pair’s competitive personalities shone as they went head-to-head for the first time in 2025.
Following the event, our BTCC media team curated a steady drumbeat of content for release across the championship’s digital platforms, including Instagram, Twitter/X, Facebook, TikTok, and YouTube. We coordinated a series of social posts showcasing NAPA’s eye-catching livery to maximise fan engagement, while our video editors were hard at work structuring, cutting, and colour grading a long-form YouTube video from the event. The video was subsequently published in conjunction with a set of short-form videos to promote our coverage across the BTCC’s social media pages.
As the 2025 season closes in, our BTCC media operation is only accelerating. Today, our team is at Birmingham City Football Club’s St. Andrew’s stadium for the second car launch of the year, and next week promises to be another busy one as the BTCC hits the track for the first time this year for pre-season testing at Brands Hatch…