Earlier this week, Diagonal Comms client Amara Automotive headed to Venturefest, Southampton, UK – an annual event that hosts innovators, entrepreneurs, and thought leaders – to unveil a prototype of The Elecy, the groundbreaking car-eBike hybrid vehicle designed to revolutionise urban commuting.
After years of engineering refinement, the launch of The Elecy marked a significant milestone in the development of sustainable mobility start-up Amara Automotive. At its core, Amara is focused on developing next-generation sustainable vehicles engineered specifically to revolutionise urban commuting. Its Founder is Tamara Ivancova, the 24-year-old former Formula 1 engineer, who, with her engineering expertise from the pinnacle of motorsport, innovative thinking, and entrepreneurial spirit, has made it her mission to make transport sustainable without compromise.
Tamara designed and built The Elecy from scratch. The Elecy – which is small enough to fit four of them into a regular car parking space – is a fully enclosed, 4-wheeled car-eBike hybrid. It features a road and cycle lane-friendly design, full weather protection and car-style amenities, 60-80km of electric-assisted range per charge, and an impressive 300 litres of secure storage, making it a realistic solution to urban travel. Due to its car-eBike hybrid formula and the low-impact construction practices utilised in its production, The Elecy emits 97% fewer lifetime emissions than conventional electric cars, thus prioritising safety, performance, and sustainability in equal measure. Its overarching goal? To bridge the gap between car safety and bike efficiency.
The Elecy prototype certainly looks the part, too. Its bodywork, which is made from recycled and renewable materials, forms a striking appearance that is not only futuristic but also practical, boasting 86% greater aerodynamic efficiency than a regular bike.
For The Elecy, Amara Automotive, and Tamara herself, this week’s launch is only the beginning of the story. Next year, Tamara will take it on an ambitious and record-breaking world tour. Over the tour’s course – more details of which we will announce soon! – The Elecy will hit the roads and cycle lanes of cities worldwide, as Tamara sets out to showcase its ability in key global markets and diverse urban environments. There is nothing more challenging than a solo world tour but, with The Elecy, Tamara is set to prove the real-world capabilities of her groundbreaking creation.
In the lead up to and across the launch of The Elecy, our team was hard at work producing marketing material, writing press content, and conducting media outreach and liaison to help raise brand awareness. An initial hit of mainstream media coverage included broadcast interviews, in which Tamara shared details about The Elecy and how she will soon be setting off to cycle it around the world to inspire change.
Exciting times and full steam (or pedal power!) ahead for The Elecy and Amara Automotive, and you keep up with Tamara’s progress via the Amara and Diagonal social media channels over the next few months…